It's been designed to compete with the likes of the MINI and Alfa Romeo's Mito.
The Next Big Thing for the A1 is, of course, a drop-top version. Audi boss Rupert Stadler has previously said that making an A1 drop-top would be too expensive, since it would be a stand-alone model not shared with its cousins. However, the business case is reportedly being looked into.
Sales will, of course, not be huge, but we can think of far less attractive was to spend €20,000 than on one of these. The landaulet-style convertible, with the roof pillars conceived, would no doubt look a little strange. But the same formula is being used by the Fiat 500 and Citroen DS3 to great effect.