The 2013 LS luxury sedan has arrived, offering 3000 new parts and a better look. For the first time ever, the LS is also available with F Sport package, showing a bold new attitude for the normally understated company.
This commercial is called “Paddle Shifters” and it’s about being nonconformist. Lexus says it’s about the people who do things faster, louder and more uniquely.
Every time the paddle sifter is activated in the video, the scene transitions and the music, sound and scenery gets louder and faster: a speed boat racing across the water, a stylish couple’s night out, friends cheering on their favorite team.
“We’ve given the Lexus flagship a whole new look inside and out, but its uncompromising commitment to world-class luxury remains the same,” said Brian Smith, Lexus vice president of marketing. “We have created a launch campaign that, like the 2013 LS, demands to be seen.”
Every time the paddle sifter is activated in the video, the scene transitions and the music, sound and scenery gets louder and faster: a speed boat racing across the water, a stylish couple’s night out, friends cheering on their favorite team.
“We’ve given the Lexus flagship a whole new look inside and out, but its uncompromising commitment to world-class luxury remains the same,” said Brian Smith, Lexus vice president of marketing. “We have created a launch campaign that, like the 2013 LS, demands to be seen.”
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