2012 Nissan Versa Sedan Launched via Multi-Platform Campaign

Nissan has high hopes for its new Versa Sedan in the US, and has thus decided to invest in a new multi-platform campaign that will include a “first person” digital experience, iAds, a Facebook competition, as well as traditional broadcast and print media.

Dubbed "Most _____ per dollar", this marketing campaign centers around the Versa Sedan's expansive interior and is set to kick off August 29, 2011.

The centerpiece of the campaign is a new "First Person" digital experience that uses iPad 2 gyro technology, placing viewers in the car. They will be taken on a 360° experience inside Versa's all-new interior, then outside on a street scene, three Versas show off the new exterior design as the colorful scenery spins around the user.

Then we have the Facebook Connect Road Trip competition, which is set to debut in mid-September. Users will be able to create their own road trips by selecting their routes and inviting their Facebook friends to come along.  They can then submit their trip, tell Nissan why their online journey should be made into a real one and share it with their social networks.

Five winners will be selected to receive a 2012 Versa Sedan and take the road trip they submitted with their friends. All five Versas will be outfitted with stop-motion cameras inside and out.  When the trips conclude, the footage will be used to create mini road-trip movies to be shared in an online film festival.

As part of the new "Most _____ per dollar" campaign, Nissan is featuring music from one of the hottest new bands, Foster the People, and their yet-to-be-released track "Don't Stop (Color on the Walls)".