Originally, Ford has forecasted total industry-wide sales to reach between 13 million and 13.5 million for both vehicles and trucks in the US. However, according to a recent statement made by the automaker, not even the lower estimate will be reached.
Bloomberg says that 18 industry analysts it has polled last month believe the figure to be closer to 12.7 million. Concern about the health of the US economy, the slow return to pre-crisis jobless rates and the the price of gas have all contributed to this, despite automaker’s efforts to offer good, efficient cars this year.
The picture isn’t as dark as some might think, as demand is still increasing but seems to be pent-up due to the lack of confidence in the economy. In 2010, US sales increased 11 percent from the dismal 10.4 million recorded in 2009, which was the worst since 1982. So 2011 will still be a growth year, but it’s way off he pace set by the 16.8 million average between 2000 and 2007.
The picture isn’t as dark as some might think, as demand is still increasing but seems to be pent-up due to the lack of confidence in the economy. In 2010, US sales increased 11 percent from the dismal 10.4 million recorded in 2009, which was the worst since 1982. So 2011 will still be a growth year, but it’s way off he pace set by the 16.8 million average between 2000 and 2007.