Designers are being asked to render unique vehicle concepts that address the lifestyle preferences and transportation needs of a specific country or region for review by a jury of leading transportation professionals.
The vehicle designs that best represent 'PLUS 10. The Best is Yet to Come!' will receive prominent display in the Michelin exhibit at the 2011 North American International Auto Show.
"Milestones are opportunities for reflection and forward thinking," said Tom Chubb, vice president of OE marketing for Michelin North and South America. "Michelin is doing both to celebrate our 10th year of competition by challenging the international design community, both professional and student, to predict or even influence the types of vehicles motorists in their specific country or region would drive in the future."
Now in its tenth year, this international competition annually gathers entries from people who share a passion for design and technical innovation from about 85 countries.
Previous Michelin Challenge Design competitions have featured design themes including: Italian (2002); French (2003); Cars for the Emerging Chinese market (2004); German (2005); California (2006), Road Safety for Everyone (2007) , Smaller, Safer, Better (2008) Iconic American Vehicles (2009), and Electric Vehicles (2010).
You can access entry forms and instructions for the 2011 program by following this link.
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