2011 Jeep Grand Cherokee Overland Summit Caught in Advertising Spree

The Jeep brand today debuted a new advertising campaign targeted at what it calls “the most awarded SUV ever” - the 2011 Jeep Grand Cherokee, a model that has so far received 30 awards from automotive journalist associations, print/on-line/television media outlets and industry organizations.

The campaign will feature, for the first time, the Jeep Grand Cherokee Overland Summit model. It will start with a full four-page USA Today cover wrap and include four TV commercials which will highlight the model in comparison with its competitors.

For example, the Jeep Grand Cherokee Overland Summit model with its leather interior testing is claimed to be much better than the Lexus RX350, while the vehicle's 500-mile-per-tank driving range that delivers better highway fuel economy than the Honda Pilot EX. The TV ads are titled Tee Time, Sandbox, Lower, and Luxury for All.

Highlights of the all-new Jeep Grand Cherokee include a choice of three 4x4 systems, a new Jeep Selec-Terrain system and a new Jeep Quadra-Lift air suspension system.

"When the 2011 Jeep Grand Cherokee debuted, it made a tremendous impact not only in the full size SUV category but, within the automotive marketplace, its success has been broadly acknowledged," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "It is a vehicle that has proven the test of time and has continued to elevate its game to compete not only within its traditional SUV segment but beyond. The Jeep Grand Cherokee continues to deliver a unique blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, legendary real-world 4x4 capability and great value."