The Fiesta “unpackaging” experience, as Ford calls it, kicks off with a short video featuring Fiesta Movement agents that is viewed on a kiosk located on the showroom floor. Furthermore, consumers have their picture taken with their new ride, which is then uploaded to the Fiesta Community site.
While driving their new Fiesta home, the owners plug the preloaded USB into the Fiesta and enjoy 19 minutes of infotainment-type audio that gets them acquainted with “topics ranging from push button start, to the sound-deadening windshield glass.”
Features of the Fiesta Community app include:
- Fiestapedia: Serves as an online wiki, where owners can get tips from other owners and contribute their own ideas, with more than fifteen categories to choose from.
- Photoshop: Users can retrieve their photo taken when they received their car, and Photoshop in a background, with more than fifty to choose from. After the photo is completed, it can easily be shared through social media channels like Facebook.
- Online Community: Connects owners through collaboration with Fiesta Faction, an existing enthusiast club.
- Dealer Store: Ties owners in with their dealer, so they can check out their Facebook page or website, and keep up-to-date with events.
- Podcasts: Offers a dozen podcasts with greater detail about the features on Fiesta, such as safety and SYNC.
- Fiesta News: Provides updated news on the world of Fiesta
- Ford Connections: Makes it easy to connect with Ford, through www.fordvehicles.com, www.syncmyride.com and www.flmowner.com.
Google News