According to Ford, $10,000 will be donated to the fund, as well as $10 for those who visit the Ford display and $20 for those who test drive a Ford vehicle at the show to a maximum of $6,000 a day for the duration of the show.
“This is one small way we can give back to the families of these heroes and honor those who have made the ultimate sacrifice for their fellow citizens,” Doug Scott, Ford marketing manager said in a release.
As for the truck who is supposed to draw the crowds to Ford's booth, it is built on the Ford F-550 Super Duty XLT chassis and is powered by a 6.7l Power Stroke V-8 turbocharged diesel engine, paired with a new heavy-duty six-speed TorqShift automatic transmission. Of course, several firefighting enhancements are fitted onto the truck, as listed below:
- 300-gallon water tank
- 8-gallon foam cell
- two pumps
- electric rewind hose reel with 150 feet of hose
- three-stage winch with 8,000-pound capacity
- 100 feet of wire rope
The truck will enter production at the Kentucky Truck Plant in Louisville and will become available to fire departments across the US starting next spring.