“The smart festival is firmly established in the calendar of smart events. Our retail partners use it as a way to cement relationships with smart customers. Many organize breakfast meetings and convoys from their sites to the festival – a trend that we’re expecting to continue in even larger numbers this year,” Dermot Kelly, Managing Director, Mercedes-Benz Cars, said in a release.
People can visit the smart social community website and express their own ideas for attractions and fun activities that they would like to see at the event. Previous events included competitions for ‘Most Modified’, ‘Best Kept’ and ‘Best Dressed’ cars, as well as smart driving games, such as crazy golf, ‘ping the ring’ and 'egg and spoon'.
“With smart’s growing reputation for fun and affordability, we’re hoping that this year’s festival will generate even more interest from the public than ever before. The event is a great way to find out more about the brand and have fun at the same time: you certainly don’t have to be an existing smart owner to attend or to receive a warm welcome,” added Dermot.
The the 2010 smart festival will also offer a chance to test drive the new zero-emission, smart fortwo electric drive, while examples form the smart Brabus collection will also be on display.
“As thesmartclub celebrates its 10th Anniversary and its longstanding association with smart, the 2010 smart Festival is a ‘must attend’ event for smart owners and enthusiasts. The unparalleled diversity and spectacle of countless car colors, modifications and attractions reflects the ongoing passion and enthusiasm for the cars and the smart brand,” said Al Young, Chairman and Managing Director, thesmartclub ltd.
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