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2010 Geneva Auto Show: MercedesSport Individualization Products

Mercedes-Benz has just launched at the Geneva Auto Show its sporty individualization products called MercedesSport. The line of products includes light-alloy wheels and sports suspension, as well as detachable body parts to enhance a car's aerodynamics or looks. All the parts can be retrofitted.

At first, the MercedesSport accessories will be available on the E-Klasse Saloon, Estate, Coupe and Cabriolet, but other model series will follow. The MercedesSport items will be available from authorised Mercedes-Benz outlets and can be fitted there by qualified personnel.

Highlights of the MercedesSport range :

  • Intelligently designed front aprons, spoiler lips and side skirt attachments – for an elegantly sporty look. In contrast to conventional accessories, the MercedesSport components are based on an intelligent "add-on principle", which means that the original parts on the car do not need to be exchanged
  • Rear and roof spoilers, a rear apron panel styled like a diffuser and fog lamp surrounds are available as options to enhance the package of precisely matched visual and aerodynamic measures for the exterior
  • Distinctive eighteen-inch light-alloy wheels featuring trendy 'bicolour' styling. These wheels have black painted sections and sections with a high-sheen finish as well as displaying the MercedesSport logo. They are further enhanced and protected by a clear coat
  • Sporty suspensionwith noticeably stiffer dampers and torsion-bar stabilisers as well as shorter springs to lower the car by up to 15 millimetres. This sports suspension kit ensures more direct, sportier handling without compromising on comfort
  • A sports braking system with perforated brake discs and grey callipers displaying the Mercedes-Benz logo – for outstanding deceleration and a sporty look
  • An easy-grip four-spoke sports steering wheel in perforated leather with silver-coloured contrasting stitching, optionally available with shift paddles and a heating function. It adds to the sporty aura of the cockpit
  • Stainless-steel pedals, white-illuminated stainless-steel door sills displaying the MercedesSport logo, and black velour floor mats with border and silver-coloured contrasting stitching, which likewise display the MercedesSport logo, are further eye-catching interior features
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