Photo: Land Rover
To celebrate the one millionth Discovery built, Land Rover is sending the very landmark vehicle on a long expedition from Birmingham, UK to one of its fastest growing markets Beijing in China.
The trip will cover some 8,000 mile over 13 countries and should take about 50 days. The aim here is to raise £1million for the International Federation of the Red Cross and Red Crescent Societies (IFRC) in Land Rover's most ambitious fundraising project ever.
"Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I'd like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today,” says Alan Volkaerts, Operations Director, Solihull Operations.
Phil Popham, Group Sales Operations Director, Jaguar Land Rover said: "Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 8,000 miles, and it's a fitting initiative to celebrate the one millionth vehicle."
"Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I'd like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today,” says Alan Volkaerts, Operations Director, Solihull Operations.
Phil Popham, Group Sales Operations Director, Jaguar Land Rover said: "Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 8,000 miles, and it's a fitting initiative to celebrate the one millionth vehicle."
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