Everything about SUBARU
SUBARU Brand History
Subaru actually means “unite” and it refers to the six stars on the logo that stand for the 6 companies that are united under the FHI group. The largest of the stars represents Fuji Heavy Industries. The company started out in 1917 in Japan as a aircraft research laboratory but soon moved to producing airplanes.
After WWII, the company created a scooter, the Fuji Rabbit with the spare parts from airplanes. Pretty soon, the company split up into different business that manufactured scooters, coaches, engines and chassis. Then CEO Kenji Kita decided that it would be a good idea to get involved in car making and pretty soon the first Subaru car was created, the Subaru 1500 (1954).
The 1500 or P1 was followed by the 360 in 1958, the Sambar in 1961, the 1000 in 1965, gthe 1100 and the R2 in 1969. During the 70s, the Leone came out and then later, in the 80s, the Alcyclone (1985) and the Legacy (1989) were added to the Subaru line-up.
Slowly, in the 90s, the company moved away from the manufacture of small vehicles and concentrated on rally cars, such as the Vivio and Impreza. Different versions of the Impreza WRX won the world championship several times under drivers such as Colin McRae.
Using the technology from the aeronautical industry, Subaru employed many successful inventions in the automotive industry. One of the first was the us of horizontally opposed “boxer” engines as well as the use of monocoque construction. Also, Subaru is the only car manufacturer to offer all-wheel drive as a standard on most of its models. The Japanese manufacturer was also the first to introduce electronic continuously variable transmission (ECTV) which replaces standard gears and gives smooth acceleration while reducing emissions and fuel consumption.
Subaru also takes a keen interest in environmental protection, having achieved an odd record: 0 landfill status for their plant in Lafayette, Indiana which means that the factory generates no trash. Also, the company has an extensive recycling program for its own cars, not to mention the program for hybrid and fuel efficient cars.
Latest News about SUBARU
Subaru has gotten us all excited with outrageous concepts, only to bring "vanilla" cars off the production line. They just did it with Impreza WRX, and they're going to be doing it again next year with the 2015 Legacy sedan and Outback wagon. Too bad really, because beyond the vanilla taste, Subaru&... Continue Reading →
Unveiled at the 2013 Los Angeles Auto Show, the brand new 2015 Subaru WRX will hit the market with a new exterior design a new turbocharged 2.0-liter four-cylinder boxer that delivers a cool 268 horsepower and 258 pound-feet of torque (though many would say the gains are rather small). The sporty sedan is offered ... Continue Reading →
Modeling for That Racing Channel has its perks, as these guys know how to put on a show, a car show that is. As part of the recent TR3 Performance photo session, Miami model Dayanis Garcia was asked to sit with some of the most exciting cars of the moment, including the new Viper. But when it came time to film a j... Continue Reading →
When it comes to Japanese cars, Subaru have their very own niche. It's not premium, or cheap, not good or bad, it's exactly average. Fans of the brand will tell you they will drive noting else than a Subaru, but looking from the outside in, it's hard to understand them. One very visible aspect of th... Continue Reading →
Subaru dealers have a joke they'll tell you every time they're asked why their cars are so ugly. It's something along the lines of "we don't spend any money on design and pass the savings on to you!". Of course, that's not actually true, but it's still very funny. Fuji Heavy... Continue Reading →
Subaru has decided to storm this year’s edition of the Los Angeles Auto Show with a four-door coupe. Wait, wait, before you start asking about where to place an order, you show know that this is called the Legacy... Concept. This previews the next generation of the model, but we’re not expecting the pr... Continue Reading →
Subaru used the Los Angeles Motor Show to offer us the production 2015 WRX. This is an all-new incarnation of its warm performance franchise that’s now far, far away from the world or rallying where the concept was bread. Power comes via a new 2.0-liter direct0injected turbocharged four-cylinder boxer. The u... Continue Reading →
Japanese automaker Subaru has taken the wraps off the Levorg Concept at the 2013 Tokyo Motor Show, following the teaser released in late October. Described as a vehicle that “has a sportscar feel, offering great drivability, plus safety and environmental credentials combined with the practicality of a tourin... Continue Reading →
Subaru has revealed the Crossover 7 concept, a seven-seater crossover that will be showcased at the 2013 Tokyo Motor Show starting today. Described as a vehicle that blends “sophisticated urban” looks with “rough-road driving capability”, the Crossover 7 concept could preview a successor fo... Continue Reading →
Subaru has revealed a concept called Cross Sport at the Tokyo Motor Show. They talk at length about the car, but all we can say is "Subaru, shut up and take my money!" Call it a mid-life chris, but the BRZ coupe is wonderful expression of a man's soul. However, while it might be the smallest sports ... Continue Reading →