Vauxhall Corsa Street Style Facebook Campaign Launched
Facebook users of 18 and over are invited to use an application to paint a scene featuring a Corsa, with the chance to win a New Vauxhall Corsa Limited Edition.
Fans of the page are then asked to vote for their favorite piece of artwork. Entrants are then encouraged to share their work of art with their friends and family to attract votes, whereupon the 20 most voted for entries will be judged by Vauxhall and three independent judges from the world of Graffitti and Street Art.
Each week a selection of gallery images will be showcased on the site. The competition runs until May 3, 2011. Fans have until May 10 to cast their votes before the judges decide who wins the competition.
The lucky winner of the New Vauxhall Corsa (first place) will also have their work of art hand drawn on a billboard in their local area, plus they get a canvas print of their artwork. Five runners up will also receive canvas prints of their artwork.
“New Corsa is the perfect car to use a social media activity like this with. Given the British public’s affection for Corsa, colours and art, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Vauxhall fans,” Vauxhall UK’s Marketing Director Peter Hope, said in a release.