No Brisbane Motor Show This Year
Until now, that is, when word comes from Australia that the 2010 Brisbane Motor Show has been cancelled due to the lack of exhibitors. This means there will be only one motor show in Oz this year, the Australian International Motor Show (AIMS) in Sydney in October.
According to GoAuto, citing show organiser Expertise Events, the lack of support from the automotive industry led to this decision. It is the second year in the row the show is scrapped, leaving little room for hope the show will be resurrected next year.
“There is just not enough content to stage a show that meets the public expectations,” Expertise Events said in a statement quoted by the source.
The carmakers which supported the event include Hyundai, Honda, Holden, Ford, Land Rover, Kia, Isuzu, Peugeot, Great Wall, Proton and Lotus. On the other side of the table sat Mazda, BMW, Mercedes-Benz, Audi and Lexus. or, in other words, the brands which drew the biggest crowds.
“Cancelling this event is a huge commercial burden. However, what we are most concerned about is how this reflects on the perception that the industry has let down Queensland motor enthusiasts, and that is what we are most concerned about,” Expertise Events managing director Gary Fitz-Roy said.