Participants must visit a Mahindra dealership and test-drive a Pik-Up, and then they must ‘rate’ the features in order of how the customer deems the most to least important (1 to 10).
Features of the Pik-Up include Dual front airbags, ABS braking system, Air-conditioning, over 1 tonne payload, limited slip differential (LSD), on-the-fly 4WD, power steering / windows / outer-mirrors, 210mm ground clearance, 2-Din audio Stereo + SD/USB/MP3/CD player with tuner, and follow-me-home headlights.
“When discussing ute options with their local dealer we wanted to give consumers a chance to understand and experience the Pik-Up’s features and benefits in a fun and interactive way. If they rate the 10 selected features in the same order as our motoring experts, they could drive away with a brand new car for free. Quite simple really!” Claire Tynan, Mahindra Automotive Australia CEO, said in a release.
"So in adding a WIN element to the test-drive experience we can ensure the benefits of a Pik-Up are underlined with an element of excitement.”
If the entry submitted by the customer matches the master list at the end of promotional period, then they can drive away with their free Mahindra Pik-Up. The master list features ratings given by a number of motoring experts including Joel Helmes, motoring expert and broadcaster on Brisbane’s 4BC, and Malcolm McCosker, Motoring Editor of Queensland Country Life, among others.
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