Photo: Nissan
Twitter is probably looking up at Facebook with envy: not only does Mark Zuckerberg's social network have a lot more users, but they're also not constrained by a word counter whenever they write a new status.
The thing that makes Twitter great is also what puts some people off - the fact that messages have to be brief, to the point, informative and, hopefully, useful. Some people embrace that and use Twitter for what it is - a means of spreading news fast - while others just ignore it and choose to waste their time with other apps.
As far as the automotive industry is concerned, Twitter is most famous as the preferred channel of communication for Tesla's CEO, Elon Musk. Of course, all manufacturers have their own accounts and are quite active, but it's usually the same content you can find elsewhere, only in a more condensed state. However, Nissan just managed to sell a car using this social network exclusively.
Well, they still needed the bank accounts and all that, but the client never set foot in a dealership, and the sales person never met eye to eye or even phone called the buyer. It all happened in Spain when Twitter user Raul Escolano used the hashtag #compraruncocheportwitter (buy a car on Twitter) to see if any of the country's car dealers would sell him a car using nothing more than the birdy social network.
The first one to answer the challenge was Antamotor, a Nissan dealer in La Coruna. It used Periscope to give Mr. Escolano a virtual walkthrough, after which the potential buyer posted a poll asking his followers to vote for the best car on his shortlist. The Nissan X-Trail met 43 percent of the votes, which might have been what tilted the scales towards the Japanese SUV.
The first time Mr. Escolano entered the Nissan dealership was with the ownership deed and the car keys already in his hands, having come there just to pick up his car. This was the first transaction of this type in Europe, but we have a strange feeling it won't be the last.
As far as the automotive industry is concerned, Twitter is most famous as the preferred channel of communication for Tesla's CEO, Elon Musk. Of course, all manufacturers have their own accounts and are quite active, but it's usually the same content you can find elsewhere, only in a more condensed state. However, Nissan just managed to sell a car using this social network exclusively.
Well, they still needed the bank accounts and all that, but the client never set foot in a dealership, and the sales person never met eye to eye or even phone called the buyer. It all happened in Spain when Twitter user Raul Escolano used the hashtag #compraruncocheportwitter (buy a car on Twitter) to see if any of the country's car dealers would sell him a car using nothing more than the birdy social network.
The first one to answer the challenge was Antamotor, a Nissan dealer in La Coruna. It used Periscope to give Mr. Escolano a virtual walkthrough, after which the potential buyer posted a poll asking his followers to vote for the best car on his shortlist. The Nissan X-Trail met 43 percent of the votes, which might have been what tilted the scales towards the Japanese SUV.
The first time Mr. Escolano entered the Nissan dealership was with the ownership deed and the car keys already in his hands, having come there just to pick up his car. This was the first transaction of this type in Europe, but we have a strange feeling it won't be the last.
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