Hyundai to Offer Free SiriusXM on Used Cars
In the US, the competition on this segment is fierce. There are, however, only a limited number of things you can do, as a producer, to increase the appeal of a so-called certified pre-owned car. And most of those things have something to do with aftermarket gadgets and systems.
Hyundai, one of the biggest players on the CPO segment, is continuing its push towards the top by announcing this week that from now on, every used car it sells will come with a free for three months Siriu Radio. That means free access to 170 channels of commercial-free music programming, as well as sports, news, talk, entertainment plus traffic and weather information from SiriusXM.
"Hyundai drivers have come to expect high quality, reliability and safety across our entire model lineup," said Jose Froehlich, Hyundai Certified Pre-Owned manager. "SiriusXM programming highlights the innovative features that make driving a Hyundai vehicle enjoyable, and we are pleased to offer an introductory 3-month XM subscription to even more of our customers."
This is the second time the South Koreans try such a stunt on the American CPO market, after sister brand Kia announced at the end of last year it will offer the "Sirius Everything" package for free, also for a period of three months.