Groundbreaking 6D ATR-1 Helmets Available with Increased Dealer Margins [Video]
First available in the US, the 6D ATR-1 lid will make its way into the European, Australian and New Zealand markets. The initially DOT-compliant helmet also received ECE 22.05 and AS 1698 safety standards certification, thus becoming legal in said areas.
So far the 6D ATR-1 is only available in a motocross / enduro design, which is somewhat natural, given the former MX riding past of Bob Weber, its inventor. The 6D technology will be shared with other designs, including bicycling, hockey, equestrian, skating and many more.
The revolutionary design brings a dual EPS shell design, with a 17mm (0.67") gap between them, and 54 rubber inserts linking the two, absorbing more of the impact's energy, thanks to the omni-directional freedom of movement.
This design helps absorb better the energy of angular impacts, given the fact that riders usually roll as they hit the ground, after coming off their bikes. The rubber inserts have a 6-degree freedom of movement, hence the 6D name of the company.
Weber also says the dealers will get bigger margins in order to be more motivated to advertise the new helmets and spread the word on the new technology, making it easier to support local racers with discounts.
Check the video below and learn more about the 6D ATR-1 technology from Bob Weber himself, or read this comprehensive interview Dealer News had with him.
❐ Check out the 6D ATR-1 Helmet photo gallery