GM Sponsors Chinese Communist Party Film
According to Piston Heads, GM will be sponsoring the movie called (loosely translated) “The Birth of a Party.” As you imagine, the movie is all about the rise to power of the Communist Party in China and will take the viewers all the way back to the Russian revolution in 1917.
According to the carmaker, who made the announcement of the sponsorship on its Shanghai website, without mentioning the sum to be used for the film, the sponsorship will allow it to advertise the Cadillac SLS, the Chinese long-wheelbase version of the STS.
Of course, from GM's point of view, the decision makes some financial sense. Earlier this year, the sales in China surpassed those in the carmaker's home market for the first time in history, with the numbers showing 1.21 million units sold in China in the first six months of 2010 and 1.08 million in the US.
From the American public's standpoint however, the financial aspect of the endeavor might not be enough.
Whereas the Cold War ended way back and the Chinese communism is no longer the monster it used to be, it's unlikely the decision to fund a Communist party movie will sit comfortably in the mind on the American public.
If anything, last year's billions should be enough to raise some eyebrows and questions alike. If you have an opinion, below is a small comment box. Feel free to use it.