You’ve got a Ferrari, but probably, so do some of your neighbors if you happen to live in certain areas, so you need to do something to make the car your own. Ferrari is well aware of this need and is now reaching out to grab a slice of the aftermarket pie, with the carmaker introducing its full flavor personalization program.
The Prancing Horse has recently inaugurated a Tailor-Made Styling Center in Maranello, where customers have their Ferraris fitted to them. Ferrari allows clients to choose items belonging to three distinct collections: Scuderia (you’ll say I am a racer!), Classica (Retro forever is the way here ) and Inedita (for the open-minded).
“Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fibre, available to them. This is the first time many of the materials offered have been adopted and homologated for use in cars,” a company statement reads.
“Clients are given enormous freedom in their decision making, being able to select everything from traditional and luxury materials, of the likes of cashmere, to trendy ones like denim, and high-tech, innovative carbon-fibre, available to them. This is the first time many of the materials offered have been adopted and homologated for use in cars,” a company statement reads.
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