Ferrari Store Opens in Singapore
ItalAuto, which is the official importer for the Prancing Horse in Singapore, will also be responsible for managing the Singapore Ferrari Store.
The facility is located in the Marina Bay Sands Resort, it spreads over 170 square meters and is situated on just one level. The store design reflects the Ferrari Atelier ambiance of the main Ferrari showroom in Leng Kee Road, with combinations of soft leather and sleek brushed lacquer.
“The display concept evokes the dynamic lines of Ferrari’s legendary cars and characterises the story, tradition and spirit of Ferrari not only through the products on display, but also through finishes and materials that typify the two souls of luxury and racing,” a company statement reads.
This is the 38th store to open worldwide and it joins other Ferrari retail locations, such as those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), Athens (Greece), New York (USA), and Dubai (UAE), to name a few. The Ferrari Store development program includes plans to reach the objective of 60 locations worldwide over the next two years in Europe, America, and the Middle and Far East.