Photo: Ferrari
Exclusivity, tuning, customization - all these words apparently need to be reinvented, as they no longer seem to define supercar drivers' need to express their personality through their machines.
Nowadays, if your supercar is a "regular production" model, you're no longer cool, or so they say in the circle of people who pay important to this sort of things. Nevertheless, Ferrari is ready to cater to the needs of those who want to stay on top of the individuality game, and while its Tailor Made department makes sure F12 TdFs don't all come with the same clothes, it's Maranello's One-Off program that takes the cake.
Unfortunately, when you're aiming for a one-out-of-one Prancing Horse, money, or even your loyalty towards the brand, are not the greatest obstacles you'll have to deal with.
For one thing, Ferrari's one-off are sold out until 2021. The info comes from Enrico Galliera, Ferrari’s commercial director, who recently spoke to Autocar, spilling the beans on multiple aspects related to the company's special-is-not-enough division.
The Italians only build three one-offs per year and don't expect the transformation Ferrari is currently going though (read: the stock market exchange and a more relaxed attitude) to change this. After all, Enzo did come up with theGolden Rosso Corsa rule stating that there should be one less Ferrari than the market demands.
Many ask themselves about the requirements a Ferrari One-Off customer must fulfill. And while the story mentioned above does talk about aspects such as Pink still being a big no-no for Maranello, we'd like to focus on another detail.
"Of course, we believe that our cars can live in a nice museum or a private collection, but we prefer every single car to be on the road. So, whether we talk about the standard road cars or the One-Off projects, we tend to push our clients to bring their cars to life. It is really important," Galliera told the British journos.
So when you learn about an aficionado who treats his Fezzas as garage queens, whether to seek resale profit or due to some obsession, you should remember that the mothership doesn't approve of such practices.
On a jollier note, the whole 2021-sold-out story also means we'll get to see plenty of Ferrari one-offs soon and we can't wait to show you what comes after the recent EUR3 million ($3.3 million) 458 MM Speciale. By the way, the British ower of this splendid velocity tool seems to have caught Ferrari's drift on driving his car.
Unfortunately, when you're aiming for a one-out-of-one Prancing Horse, money, or even your loyalty towards the brand, are not the greatest obstacles you'll have to deal with.
For one thing, Ferrari's one-off are sold out until 2021. The info comes from Enrico Galliera, Ferrari’s commercial director, who recently spoke to Autocar, spilling the beans on multiple aspects related to the company's special-is-not-enough division.
The Italians only build three one-offs per year and don't expect the transformation Ferrari is currently going though (read: the stock market exchange and a more relaxed attitude) to change this. After all, Enzo did come up with the
Many ask themselves about the requirements a Ferrari One-Off customer must fulfill. And while the story mentioned above does talk about aspects such as Pink still being a big no-no for Maranello, we'd like to focus on another detail.
"Of course, we believe that our cars can live in a nice museum or a private collection, but we prefer every single car to be on the road. So, whether we talk about the standard road cars or the One-Off projects, we tend to push our clients to bring their cars to life. It is really important," Galliera told the British journos.
So when you learn about an aficionado who treats his Fezzas as garage queens, whether to seek resale profit or due to some obsession, you should remember that the mothership doesn't approve of such practices.
On a jollier note, the whole 2021-sold-out story also means we'll get to see plenty of Ferrari one-offs soon and we can't wait to show you what comes after the recent EUR3 million ($3.3 million) 458 MM Speciale. By the way, the British ower of this splendid velocity tool seems to have caught Ferrari's drift on driving his car.
Google News