Ferrari Announces Record Sales for First Half of 2012
At the same time, the company sold 3,664 homologated road cars, representing an increase of 7.4 percent over the first six month of last year. The supercar business is a profitable one, and Maranello pocketed €152.2 million from trading profits, while net profits hit 100.8 million, an increase of 10 per cent.
Sales in the US increased 17 percent 851 Ferrari, securing the title as Ferrari’s biggest single market. Greater China (China, Hong Kong and Taiwan) has secured 400 orders, 10% more than before.
Ferrari wanted to make sure things in Italy aren’t going well, the financial crisis and the introduction of new taxes almost halving their results.
“These results, achieved against a still highly challenging international economic backdrop, are first and foremost a reward for our constant and significant investment into technological innovation. The completely new range we are now in a position to offer clients across the globe means we can look forward to ending 2012 having improved still further on last year’s financial performance,” commented Chairman Luca di Montezemolo. “Over the coming months, we will be focusing hard on a revolutionary new road car and on the last races in a Formula 1 World Championship that looks set to be both thrilling and hard-fought to the very last.”
Crisis?! What crisis?