Photo: Ethan Helms
From hip-hop to a rap-rock mashup, from Southern rock to Heartland rock, then country, Kid Rock has done them all. Despite his impressive music career and the millions of fans he has across the United States of America, Kid Rock isn’t enjoying himself after Chevy announced that Luke Bryan is the new official brand ambassador of the golden bowtie.
For what it’s worth, the move from Kid Rock to Luke Bryan does make sense. Firstly, the 39-year-old singer-songwriter from Nashville, Tennessee, is a favorite among women, an essential demographic of country music. Secondly, Luke Bryan is hot stuff in the world of country music. Hitherto, Luke boy sold more than 7 million albums and 27 million singles.
According to Paul Edwards, Chevrolet U.S. vice president of marketing, the deal between the golden bowtie and the reigning CMA Entertainer of the Year is mutual: “Partnering with Luke Bryan is a natural fit for Chevrolet. Our customers love country music, and Chevy has always held a special place within the genre. We’re proud to build a relationship with an artist as authentic and talented as Luke,” declared Edwards.
More to the point, Luke Bryan will love Chevrolet unconditionally over the course of the next three years. In exchange, Chevrolet will sponsor the artist’s Farm Tour. What is a Farm Tour, you’re wondering? I’m much obliged to tell you that it’s Luke’s idea of a multi-city tour in which the singer-songwriter stops in rural areas of the United States, sets up a stage on farmland, strums his guitar, and the crowd goes wild. Neat, isn’t it?
Better still, a portion of ticket proceeds will go to local college scholarships, as in to students from farming families within the communities the Farm Tour plays. "Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” commented Luke Bryan, Chevy's new brand ambassador.
P.S.: Dear Kid Rock, flying the Confederate flag during a concert isn't a good ideea. Signed, almost everyone.
According to Paul Edwards, Chevrolet U.S. vice president of marketing, the deal between the golden bowtie and the reigning CMA Entertainer of the Year is mutual: “Partnering with Luke Bryan is a natural fit for Chevrolet. Our customers love country music, and Chevy has always held a special place within the genre. We’re proud to build a relationship with an artist as authentic and talented as Luke,” declared Edwards.
More to the point, Luke Bryan will love Chevrolet unconditionally over the course of the next three years. In exchange, Chevrolet will sponsor the artist’s Farm Tour. What is a Farm Tour, you’re wondering? I’m much obliged to tell you that it’s Luke’s idea of a multi-city tour in which the singer-songwriter stops in rural areas of the United States, sets up a stage on farmland, strums his guitar, and the crowd goes wild. Neat, isn’t it?
Better still, a portion of ticket proceeds will go to local college scholarships, as in to students from farming families within the communities the Farm Tour plays. "Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” commented Luke Bryan, Chevy's new brand ambassador.
P.S.: Dear Kid Rock, flying the Confederate flag during a concert isn't a good ideea. Signed, almost everyone.
Google News