The BMW brand will showcase all of its latest vehicles, both already launched and soon to be. The event will witness the BMW EfficientDynamics fleet we already know by now, but also the world premieres of two new hybrid vehicles: BMW ActiveHybrid 7 and BMW ActiveHybrid X6. The already presented BMW 5 Series GT and the BMW X1 will also be attending.
As we were telling you earlier today, BMW will also unveil a new green sports car concept.
"You will see a product of sustainable development at the IAA in Frankfurt in a few weeks in the form of a concept car. The BMW EfficientDynamics Vision will demonstrate how efficient a sports car can be. It will also prove that sustainability does not apply to the drive train alone, but to design and materials as well," Klaus Draeger, BMW member of the board said yesterday.
MINI will take to the show with the MINI 50 Camden and MINI 50 Mayfair as well as "further surprising product innovations." With its 50th birthday to take place on August 26, MINI will use the Frankfurt Show to properly celebrate the event.
The Rolls Royce Ghost will come to the event to show its production version face for the first time. It will not be alone, as the Phantom product range with the Phantom Extended Wheelbase, the Drophead Coupe and the Phantom Coupe will stand by its side.
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