7 Feb 2011, 08:14 UTC · By: Alina Dumitrache / Earlier today we brought you the first of the two ads aired by BMW during this year’s Super Bowl event, both meant to communicate two competitive advantages of BMW. If the first one, dubbed &l...
7 Feb 2011, 07:21 UTC · By: Alina Dumitrache / After ten years of absence, BMW has returned to the Super Bowl with not one, but two commercials that build on two competitive advantages of the brand. One of the two commercials, dubbed “Defy...