BMW's Car Genius Program Inspires Other Manufactures to Follow Suit
27 Nov 2014, 09:17 UTC · By: Gabriel Nica / BMW decided at the beginning of the year to employ a new approach towards selling cars. We told you that they decided to hire so-called Geniuses that know everything there is to know about a car so ...
BMW’s Dealership Geniuses Pay Off
18 Apr 2014, 09:48 UTC · By: Gabriel Nica / BMW introduced its own Product Geniuses late last year, in select dealerships around Europe, in order to sell more i cars to the masses and explain their advantages better. The idea wasn’t ori...
BMW i Genius Phone Service Is a Lot Like iPhone's Siri
26 Aug 2013, 08:40 UTC · By: Gabriel Nica / A while back, BMW announced it will be introducing so-called BMW Geniuses inside selected showrooms to help customers better understand i cars. The pilot project was first launched in the UK. Now...
BMW Prepares the Market for the i3 Release with Genius Program
13 May 2013, 08:38 UTC · By: Gabriel Nica / Back in February, we told you about BMW's new way of selling cars, the so-called Genius program, that takes after the Apple way of doing business. After the pilot scheme deployed in 2012 pro...
New Way of Dealing Cars: BMW Adapts the Apple Genius Model for Dealerships
12 Feb 2013, 10:03 UTC · By: Gabriel Nica / BMW has always been a trend setter. In order to helps its customers understand new technologies they intend to create a new 'species' of employees. They will have to be young, tech-savvy a...