Zeus Unleashes Limited Edition High Voltage Scion tC RS

What happens when the 'awesome' Father of Gods and men from the Greek mythology messes a bit with a four-wheeled vehicle from todays world? Well, the marketing team at Scion thought they could provide an answer to this question with the launch of a new commercial that presents the limited edition "High Voltage" Scion tC Release Series 7.0 in a funny note.

With the help of the Zeus character, the 2012 tC RS 7.0 is being introduced to the public through a 30-second spot that you can watch below this article along with some behind-the-scenes videos.

From his Mount Olympus throne, Zeus describes himself as the God of Awesome — and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features.

As for the viral videos, also starring Zeus, these are part of a viral social media campaign that show viewers a side of Zeus that makes him more the God of Awkward than the God of Awesome.

“The tC RS 7.0 campaign marks a new direction for Scion’s product marketing.  Past campaigns have focused on urban, cool, or cutting-edge themes set to a darker tone. This series is more lighthearted, making it the first time Scion has taken a comedic route to increase awareness of a new model,” Scion explains.

Zeus, however, only created 2,200 units of the tC RS 7.0, since he is such a busy fellow. The limited edition model will carry a manufacturer’s suggested retail price (MSRP) of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively (does not include a delivery, processing and handling fee of $720).

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