"Zero Motorcycles has experienced exceptional growth throughout Europe, and expanding our sales and distribution channels to Switzerland is an integral part of enhancing Zero's international reach," said John Lloyd, VP World Wide Sales for Zero Motorcycles.
The company’s European headquarters was opened in Amsterdam in mid-2009, joined by Independent Representatives in the UK, Germany, France, Austria, Italy and Spain. Moreover, three European PR agencies were contracted to build localized brand awareness. The expansion is being backed by marketing, sales and service through emobility.
"Our partnership with emobility will allow us to not only expand Zero Motorcycles' comprehensive service and customer care organization, but also gives motorcycle enthusiasts the opportunity to demo our high performance electric motorcycles in Switzerland. We are equally proud of emobility's racing efforts and excited to see our products in Swiss competitions," added Lloyd.
The company also announced its new 2010 Zero X and MX models are now available for demo rides, while the Zero S and DS models are expected to arrive in July and August.
The 2010 line is more powerful and features new color graphics, the Z-Force Air Induction System, new throttle technology and improved suspension. The entire product line continues to be built using Zero's signature exposed aircraft grade alloy frames.