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Yamaha Debuts 2011 SZ-R Motorcycle in India

Following the SZ model series launched in August 2010, Yamaha’s Indian arm announced today pricing and availability of the company’s new 153cc SZ-R motorcycle on the local market. The 2011 model comes with a disc brake version, a feature that has been strongly demanded by Indian motorcyclists for some time now.

“Yamaha India is confident that the new motorbike models will once again capture the hearts of our motorcycle buyers and will further consolidate their position in the market against Honda Hero and up and coming Mahindra & Mahindra,” a company statement reads.

The SZ-R, which is a sporty version of the SZ-X, comes complete with front disc brake, tachometer and has a tank protector added to the fuel tank to make it appear even larger. In addition to that, the shroud from the standard SZ-X motorcycle model is replaced by an aerodynamic spoiler that extends out in the same silver coloring as the side covers.

The 2011 Yamaha SZ-R also has clear lens turn signals, colored handle grip end bar, painted muffler end caps along with special graphics. The SZ-R is priced at Rs 55,500 (about US$1,200) and will be available in 3 color options, namely Quality Black, Quality Red and Quality Blue.

"India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure & lifestyle,” stated Hiroyuki Suzuki, CEO of India Yamaha Motorcycles. "Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking.”

"After the successful launch of our superbikes and 150 cc bikes in the Indian market over the last 3 years, we are adding new bikes to our portfolio corroborating Yamaha's continued commitment to provide world-class products to its consumers,"
added Suzuki.
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