Photo: Bentley
Bentley has today appointed a new CEO, in the person of Wolfgang Durheimer. The executive, who has been Bentley and Bugatti’s CEO in the past, comes from his position of the Volkswagen Group’s motorsport representative, with the move set to become effective on June 1st.
Durheimer replaces Dr Wolfgang Schreiber, who will “take a leading position within the Volkswagen Group”. The shuffle is believed to have taken place in preparation for the introduction of the Bentley SUV - Durheimer previously also worked for Porsche, where he led the engineering development of the Porsche Cayenne, starting from the first generation.
This is a crucial period for Bentley, as the company is working to refresh its entire range of models. The Bentley SUV will not only bring the British carmaker a broader horizon, but will also mark the debut of it hybridisation - Bentley previously announced it would offer a hybrid powerplant for all of its models.
Durheimer has not only been appointed Bentley CEO and Chairman, but also Bugatti President. Perhaps not as a coincidence, Bugatti has been recently spied testing what is believed to be a Hybrid Veyron prototype - this is expected to be part of the development of the Bugatti model that will come after the Veyron.
We’d like to remind you that the executive became the head of technical development at Audi back in 2012, but he was replaced by VW’s head of tech development, Ulrich Hackhenberg. The given reason behind Durheimer’s short stay at Audi was that he was not all that compatible with the brand’s complexity.
Prior to working for the VW Group, Durheimer served BMW, which he joined back in 1986.
This is a crucial period for Bentley, as the company is working to refresh its entire range of models. The Bentley SUV will not only bring the British carmaker a broader horizon, but will also mark the debut of it hybridisation - Bentley previously announced it would offer a hybrid powerplant for all of its models.
Durheimer has not only been appointed Bentley CEO and Chairman, but also Bugatti President. Perhaps not as a coincidence, Bugatti has been recently spied testing what is believed to be a Hybrid Veyron prototype - this is expected to be part of the development of the Bugatti model that will come after the Veyron.
We’d like to remind you that the executive became the head of technical development at Audi back in 2012, but he was replaced by VW’s head of tech development, Ulrich Hackhenberg. The given reason behind Durheimer’s short stay at Audi was that he was not all that compatible with the brand’s complexity.
Prior to working for the VW Group, Durheimer served BMW, which he joined back in 1986.
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