Win Your Biking Dream with Bennetts and James Toseland

Two-time World Superbike Champion James Toseland is the celebrity ambassador for the newly launched Bennetts Biker Dreams campaign and will also feature on the judging panel, the British insurance company announced recently. Bennetts are celebrating their 80th anniversary by offering riders the opportunity to make their biking dreams come true.

Entries to the campaign will be accepted until September 30, 2010, with dreams awarded at the end of each month, until the end of the £80,000 fund.

"All bikers have a dream, whether it's a custom-made set of leathers, riding through America, or getting their hands on a bike they've had their eye on for years. Bennetts Biker Dreams is literally giving bikers, or even non-bikers who want to get into riding, the opportunity to apply and have their ultimate biker dream granted," Toseland stated.

The dream for Toseland would be riding down the iconic Route 66, "I’ve ridden some of the best circuits in the world but I’d love to experience the thrill of making my way down the open road in America," he says in the campaign promo video.

"We wanted to do something completely different to celebrate our 80th birthday and what better than offering bikers a chance to get their hands on a share of over £80,000 worth of biker dreams. There are no set rules regarding what prizes will and won’t be awarded, we are literally throwing it open to bikers to tell us how we can grant their biker dream and why," Hannah Squirrell, Marketing Director for Bennetts said in a release.

Entries, valid only if you are at least 18 years old and an UK resident, can be submitted by following this link and writing about your biking dream or by uploading a video on Youtube.