Win a New Chevy Cruze Playing Madden NFL 12

The Madden NFL 12 demo launched today on Microsoft’s Xbox LIVE and Sony’s PlayStation Network, inviting gamers to experience a playable preview of the game, which also features the 2011 Cruze, Electronic Arts (EA) and Chevrolet announced. In addition, players also have the chance to win a brand new Cruze.

Gamers enter the first layer when they log on to either Xbox LIVE or the PlayStation Network to download the Madden NFL 12 demo. There gamers are presented with the EA Signal interface where they are given the option to jump straight into the Madden NFL 12 demo, or view a variety of Chevy Cruze sponsored videos.

The next layer consists of the videos featuring champion Madden NFL player Van Bernardino (aka: “Prodigy”) driving his Chevy Cruze on a road trip down California’s famed Pacific Coast Highway to meet former New Orleans Saints halfback and Super Bowl XLIV champion Reggie Bush to discuss the finer points of both real and video game football.

In the final layer of the integration, players are instructed within the available tutorial videos on how to run an “audible” play in the demo. If the player uses an audible successfully to score a touchdown they will receive a special code and instructions to visit the Madden NFL 12 Facebook fan page where they will enter the code to participate in a sweepstakes to possibly win a new 2011 Chevy Cruze.

While visiting the Madden NFL 12 Facebook page, players are encouraged to “like” and “share” their experience with friends.