What Black Badge? 2025 Toyota Century SUV GR Sport Dares to Oppose With CGI Wits

If you try to discover Rolls' Black Badge – which is available on other models, not just the Cullinan behemoth – you will first find out it's "a statement of infinite power." If you still "dare to be different," Rolls-Royce says that its Black Badge label is "for those who reject conformity and live on their own terms." Naturally, they also need to be affluent connoisseurs of what makes the financial world tick – no one with a nine-to-five job is ever going to earn enough to buy a Rolls, let alone a Black Badge.

Sure, when Toyota introduced the Century SUV, they didn't immediately democratize the situation. Instead, they wanted to expand the appeal of one of its flagship lines – much like they did with the Crown series, which is now composed of many body styles, not just a traditional four-door sedan. Now, they have the Crown CUV-sedan, the Crown Sedan, the Crown Signia SUV, and more will follow.

Meanwhile, the Toyota Century SUV has been dubbed by the automotive world as the Rolls-Royce Cullinan on a budget (of around $170k, which is not so shabby, either) – and the ritzy Japanese CUV even has a neat trick up its sleeve: if you think Cullinan's coach doors are cool, the Century SUV overloads our perception with sliding rear doors!

One of Japan's most popular luxury sedans for decades, the Toyota Century morphed into an SUV based on Toyota's jack-of-all-trades modular TNGA platform, and if you think the looks are eerily close to the Cullinan design, you're not wrong. By the way, the trick sliding doors are not on the standard model but rather the sportier GR version – which could be seen as a direct attack at Rolls-Royce's Black Badge moniker with a few modes here and there to make it slightly more dynamic.

But what if someone wanted the Toyota Century to look like it just came out of Tokyo Drift and still retain the Gazoo Racing moniker? Well, the imaginative realm of digital car content creators much obliges, albeit with a true Century SUV GR Sport vision. Dimas Ramadhan, the virtual automotive artist behind the Digimods DESIGN channel on YouTube, has taken up the task of revealing the sportier Century SUV to the parallel universes of vehicular CGI.

Unlike the real world's Toyota Century SUV 'GR,' this feistier GR Sport version features a widebody kit that feels taken straight out of the GR Corolla if we are to believe the trio of exhaust tips. Hopefully, the artist has something better in mind than the 1.6-liter turbo three-cylinder for his unofficial high-performance ultra-luxury SUV. We don't care to guess, though, as that's beside the point here.