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VW Projects Zero Growth in 2010

2010 is going to be a difficult year for the automotive industry. At least, this is what Volkswagen believes, projecting a zero growth in the car market next year. After unveiling a drop in sales in the second quarter, Volkswagen hopes it could keep the same sales level in 2010, according to The Financial Times.

"We will be able to at least maintain our market position," Detlef Wittig, the carmaker's head of marketing and sales, was quoted as saying.

Volkswagen said the sales across Europe were pretty much supported by government incentives. For example, in Germany, half of the 800,000 orders were a result of the scrappage scheme in the country, with the company accounting for almost a quarter of bonus incentives offered by the government.

But as you can see, Volkswagen officials' statements are a bit changed from what they said a few days ago when announcing the company's financial statements. Here's what Detlef Wittig commented on the financial situation of the company earlier this week:

"The comparatively good trend in our sales figures shows that the Volkswagen Group is headed in the right direction. Everything is running to plan. Nevertheless, a major effort is needed in the second half of the year if we are to remain on course. Economic uncertainty will continue as the year progresses."

Specifically, Volkswagen's world passenger car market grew from January to June by 2.1 percent, rising from 9.9 percent to 12 percent. The German manufacturer managed to sell 3,100,300 vehicles in the first half. In June, deliveries by the group even rose by 6.5 percent to 609,800 units from one year ago.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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