Soccer enthusiasts are therefore invited to express their passion for the game for a chance to win an appearance in a national TV spot during the World Cup.
"With its immense popularity among various cultures, the World Cup provides the ultimate global stage to further engage our customers, expand our reach, and support our aggressive growth strategy," said Tim Ellis, Vice President of Marketing, Volkswagen of America, in a release. "The passion fans have for soccer is unparalleled, and this gives us a unique opportunity to reward them for their support."
Participants can upload videos to the Volkswagen Facebook fan page, which will give them the chance to be featured in the VW TV commercial that is to air on Univision during the World Cup. Aside from this ad, Volkswagen will also air a series of TV commercials during the event.
For example, one of the spots, titled "Flags," will feature fans driving different Volkswagen models while displaying each of their nations' flags.
“Each spot communicates the various types of fans in the world and that there is a different Volkswagen model for each of them. Volkswagen will also have a significant bilingual digital presence on Facebook, Yahoo en Espanol and MSN Latino, as well as grassroots efforts at dealerships, MLS games and community soccer tournaments throughout the U.S.” a company statement reads.