The Cup, which is a DTM partner series, will get a new sponsor for 2011. We are talking about the F2 German sports article producer (the company offers products such as snowboards and windsurf boards).
F2’s logos will dress one of the Scirocco racers in the coming seasons. In addition to that, the company will join Volkswagen’s quest to reduce CO2 emissions while keeping the racing spirit alive. The two partners announced that they will co-develop special events that are targeted at a young and dynamic audience.
“By engaging in this partnership we are creating a link between surfing and motorsport, from Maui to Hockenheim. Volkswagen Motorsport and F2 both stand for innovation, passion and sporting challenges. The Scirocco R-Cup is an ideal communication platform for both of us to present the F2 brand to a young target audience within an attractive environment with sportsmen, stars and legends,” said Philipp Schnerr, Head of Sales at F2.
We’ll remind you that Volkswagen is no stranger to the world of surfing, as the company’s 1960s’ T1 bus is an iconic vehicle for those who like to ride the waves.
“We are delighted to have gained one of the leading lifestyle brands for our Scirocco R-Cup in F2. Furthermore, this partnership continues a long Volkswagen tradition in surfing, which started in the 1960s with the Volkswagen T1 bus and has continued to this day,” said Kris Nissen, Volkswagen Motorsport Director.
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