Vespa and MintLife Recommend Scooters to Budget-minded Americans

MintLife has just added motor scooter ownership to its portfolio of cash-conservation tips, in order to encourage Americans to rethink their transportation and commuting choices. The initiative is launched in collaboration with scooter manufacturer Vespa and is dubbed Vespanomics 2020.

An infographic of how motor scooters can change the urban transportation landscape, along with examples of how major U.S. cities from New York to San Francisco have joined the cause with special incentives for riders, is available at the following link.

“As the Vespanomics 2020 data points out, it's easy to make an immediate impact. From 1990 through 2000, there has been an average annual increase of 2,325,000 licensed drivers. Looking forward to the year 2020, it is estimated that we'll have nearly 237 million licensed drivers in the U.S., each averaging 14,274 miles annually,” Vespa says.

“If just 10 percent of these licensed drivers shifted 33 percent of their miles to motor scooters, gasoline consumption would be reduced by 3.9 billion gallons per year. That's a reduction of 198 million barrels of oil from American ports, saving our nation $21.4 billion per year. Motor scooters don't just sip fuel; the new generation also runs super clean. This occasional switch to two wheels would also reduce carbon dioxide emissions by 77.3 billion pounds annually and create in excess of 100,000 new domestic jobs,”
the company further states.

Some major American cities have already taken a leadership role in boosting ridership by creating awareness-building programs and proactively providing attractive incentives. For example, San Francisco, Boston, Cincinnati, Seattle, and New York have all added special - and in some cases, free - parking for scooter commuters.
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