Car enthusiasts are invited to upload photos of their tuner cars for judging. The online community at mun2.tv and on Facebook will then vote to determine the winner of the best car, who will be awarded cash and a trip to the largest tuner car auto show in the country.
Valvoline is one of the sponsors that recently signed on to be a part of mun2's first-ever bilingual scripted drama series, "RPM Miami," where young Latinos will struggle to make something of themselves by day and reign the underground racing scene by night. Valvoline NextGen motor oil will be organically integrated into the show through a Valvoline NextGen branded garage.
"We partnered with Telemundo to help our client, Valvoline, reach the youth bicultural Latino segment," said Gustavo Razzetti, Chief Strategy and Engagement Officer at Grupo Gallegos, the agency of record for Valvoline. "Our RPM platform is a seamless integration of social media, digital, promotion and original content."
Now that RPM Miami started airing on May 1st, 10 p.m. ET/PT, viewers will be prompted to go online to see scenes providing insights about the characters and clues as to where the plot is headed. They also will be encouraged to test their drifting skills with a retro-arcade driving game featuring images and music from the new series. The game will be playable on the web and on mobile devices such as the iPad, iPhones, iTouch and Android phones.
Visit this link to view first episode and this one for images.
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