As most cities across the globe are seeking more sustainable alternatives to car-based transportation, the urban landscape is changing at a rapid pace, with electric micro-mobility solutions gaining more and more traction. In the last few years, electrically powered scooters, bicycles, kick scooters, skateboards, and more have invaded the public space.
The two-wheel urban mobility niche is turning into a burgeoning industry, and considering the significant growth it is experiencing, many e-bikes and e-scooters are starting to look the same. However, there is still room left for creativity, and Istanbul, Turkey-based startup Tozz Bike is here to prove it with its sustainable, offbeat e-mobility solutions. The company's latest creation is the Joyce'90, an electric motorbike concept designed for the younger generation.
Developed in collaboration with Joyce Technology, the new two-wheeler is more than just an eye-catching electric motorbike; it creates a new sub-segment in the micro-mobility market, as the designers describe it as "a shrunken version of an electric motorcycle using high-quality e-bike equipment."
The Joyce'90 hip e-moto strays away from the mainstream and is designed to evoke the spirit of the '90s with a blend of features that remind riders about that era. Boasting a sturdy appearance, the e-bike is built around a steel chassis with a polypropylene bodywork and looks like a harmonious fusion between a dirt bike and a grand tourer. Vibrant colors and high-contrast decals highlight its modern visual beauty.
For the kids who grew up in the nineties, it might be easier to recognize the similarities between this electric motorbike and Honda's Cub EZ90, a mini moto introduced in 1991 that was often used as a trail or pit bike.
Photo: Tozz Bike
Apart from its angular-lined body design, two special features make the vintage-inspired Joyce'90 electric motorbike stand out from the crowd: the peculiar pop-up headlights and the integrated Bluetooth boombox, which turn it into a true party machine. The pop-up headlights feature RGB LEDs that will surely attract plenty of attention, while the 150W 2.1 Bluetooth speaker is concealed underneath the body but will allow the riders to start the party wherever they are.
Since Joyce'90 is aimed mainly at city commuters, don't expect stellar performance. The electric motorbike is powered by a 750-W rear hub motor that will produce up to 80 Nm (59 lb-ft) of torque and will allow the bike to reach a top speed of 45 kph (28 mph). The company says it will limit the power to 250 watts and the speed to 25 kph in Europe to keep up with local regulations.
A removable battery will feed the electric motor and will offer up to 45 km (28 miles) per charge, but prospective buyers can opt for an upgraded unit that will double the capacity.
The use of top-of-the-shelf e-bike components is one of the standout aspects of the design, as it means it will be easy to maintain and customize. Unlike other e-bike models with specially designed components, finding spare parts for the Joyce'90 won't be an issue.
The Joyce'90 is still in the prototype stage at the moment, and the company will eventually license it as a pedelec, which means owners will be able to ride it on bike lanes in Europe. No pricing or availability details for the Joyce'90 have been revealed yet, but the motorbike is expected to enter production in March of 2024, and it will be built in Joyce Technology's facility in Ankara, Turkey.
After spending a few years as a copy editor, Ancuta decided to put down the eraser and pick up the writer's pencil. Her favorites subjects are unusual car designs, travel trailers and everything related to the great outdoors. Full profile
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