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Toyota Starts Round Two of Prius Plug-In MPG Challenge

Toyota Prius Plug-In 1 photo
Photo: Toyota
The Toyota Prius Plug-In MPG Challenge ended its first wave recently and following its success, the automaker announced the start of phase two in which more charitable organizations will try to achieve the best fuel consumption over at least 500 miles.
The winner of the first round is The Helping Hands Food Party, a donation-run group which provides free supplemental groceries to needy residents. They managed to achieve an average 356 mpge over 506 total miles driven, 261 mpge more than what Toyota estimated for the vehicle drove in EV mode.

“As the first wave of the Challenge comes to a successful end, we look forward to an equally spirited competition between our environmental influencers for wave two,” said David Christ, general manager of Toyota’s New York Region. “The Prius Plug-In MPG Challenge is yet another opportunity for Toyota to demonstrate its commitment to educating drivers on how they can make an ecological difference in this world.”

Participants in the second MPG Challenge include Earth Day Network, EcoKare, Green-4-U, Green Divas, Inhabitat and New York Green Advocate.
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