Photo: CU-ICAR
The Clemson University International Center for Automotive Research (CU-ICAR) is an advanced-technology research campus where academia, industry and government organizations collaborate to create a global venue for the automotive industry. And Toyota will sponsor the facility’s new project.
Toyota Technical Center (TTC) is proud to sponsor the sixth generation innovative Deep Orange program, a vehicle prototype designed and conceived by automotive engineering students at the CU-ICAR.
“The students’ task is to develop a utility/activity vehicle concept that not only expands Toyota’s model range, but also addresses important issues such as creating desirability and relevance among youth consumers,” said Paul Venhovens, BMW Endowed Chair in automotive systems integration at CU-ICAR, leads the Deep Orange program. “Throughout this process, Clemson students work directly with automotive OEMs, suppliers and entrepreneurs to develop and implement novel ideas”.
“The students’ task is to develop a utility/activity vehicle concept that not only expands Toyota’s model range, but also addresses important issues such as creating desirability and relevance among youth consumers,” said Paul Venhovens, BMW Endowed Chair in automotive systems integration at CU-ICAR, leads the Deep Orange program. “Throughout this process, Clemson students work directly with automotive OEMs, suppliers and entrepreneurs to develop and implement novel ideas”.
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