The publicity industry has evolved so much, that you can’t say whether a piece of footage seen on TV is the starting of an epic movie or a vehicle advertisement.
Automakers push hot cash into film production studious to create short pieces of art to showcase their product in a way that will eventually make thousands of clients get up from the couch and say “I want that!”
And the latest Toyota Land Cruiser extended commercial makes no exception - slowmotion mixed with fast paced footage sequences, nice image filters, Toyota’s best off-roader at the moment going through rough terrain, a matched sound track and a powerful masculine voice in the background stating some ideas the company values the most, all mixed in the best 2 minutes ad the Land Cruiser has ever had. See it bellow.
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