Toyota Motor Europe Sales Increase 13% in First Quarter

Toyota Motor Europe has announced the 233,336 Toyota and Lexus vehicles shifted during the first quarter represent a 13 percent increase over last year’s results and were ahead of the company’s target. In addition, the Japanese carmaker’s share of the European market has risen to 4.71 percent.

Toyota’s overall monthly sales in March surpassed the 100,000 mark for the first time since March 2009 with increased demand for Toyota’s Aygo, Auris family vehicles, RAV4 and Land Cruiser. The Toyota Verso-S and Lexus CT 200h also made strong debuts in the first quarter of 2011.

“Toyota’s strong sales trend in Europe continues to accelerate in 2011 as market conditions improves across the continent. The Toyota Verso-S and Lexus CT 200h, the latest to join our model line-up, have both been warmly received by customers. The thoughts of every Toyota member in Europe are with the people of Japan through this challenging time. Globally, Toyota and its members have taken on numerous initiatives to support the relief efforts for the March earthquake as well as the reconstruction efforts in Japan,” said Miguel Fonseca, TME Vice President for Sales.

It seems that Toyota was right in introducing the little Aygo in partnership with Citroen and Peugeot, as the model performed strongly with sales of 24,864 vehicles, up 16 percent from 2010. The Auris, Auris full hybrid and Corolla sedan continues to excel in the C-segment market with sales of the Auris family up 45 percent and the Corolla sedan up 63 percent. Meanwhile, the Toyota Yaris remains competitive in its segment of the market with sales of 45,402 vehicles during the first three months of the year.

European demand for Toyota SUVs was also high during the period, with sales of the RAV4 and Land Cruiser jumping over 60 percent to of 22,498 and 11,757 vehicles respectively.

Last but not least, the Lexus brand saw its sales jumping 43 percent from 2010 figures, posting figures of 10,254 units shifted.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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