Toyota Lures Hybrid Buyers with New Certification Program

Since hybrids play a very important role in the major counter-attack Toyota has started against the economic recession, the Japanese company struggles to lure more buyers into using every single available method. In a market ruined by consequences of the crisis, hybrids would pretty much make sense, Toyota thinks, so a certification program that attests the quality of their models would attract the attention of interested buyers. Theoretically...

That's why the manufacturer today introduced the all-new Toyota Certified Used Hybrid (TCUH) program, an extension of the Toyota Certified Used Vehicles (TCUV) that “provides added inspection and warranty coverage on certified used Toyota hybrids,” as it explained.

“The program is a great way to increase awareness of certified used hybrid vehicles," said TCUV Marketing Manager, Steve Gallagher. "As more hybrids enter the used vehicle marketplace, Toyota Certified Hybrids offer high-quality options to customers interested in purchasing these fuel-efficient vehicles."

Each vehicle will benefit from a three-month/3,000-mile comprehensive warranty, seven-year/100,000-mile limited powertrain warranty and roadside assistance plan. The TCUH plan includes 14 additional inspection points beyond the TCUV 160-point quality assurance inspection plus examination of key parts such as battery and control modules.

“The Toyota Certified program combines the confidence of purchasing a new vehicle with the value of a used vehicle to provide a "like new" ownership experience. Toyota certified used vehicles offer consumers a smart alternative to traditional used car options and give them the peace of mind they seek when purchasing a used vehicle,” Toyota said in a statement.