The first year of driving is the most important period of any young licensed driver. It’s the period when each individual develops his own driving style and learns how a vehicle responds in certain situations.
However, the first year of driving can be the most dangerous period in one’s driving history, with the handheld technology being the main cause now for road fatalities caused by teens concentrating on socializing over the phone more than being focused on the road ahead.
That’s why Toyota will launch “TeenDrive365”, its biggest campaign addressing teen driving safety. The campaign will run video spots on ABC.com and Hulu.com focusing on the deadliest potential year for a beginner driver.
The goal is to encourage parents to talk to their teens about the danger they expose to when letting themselves distracted by talking, texting or posting things on social media sites using handheld devices when driving.
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