Toyota Honoring Social Influences Within the Latino Community

Javier Moreno speaks with celebrity Johnny Lozada 1 photo
Photo: Toyota
Toyota will once again reinforce its commitment to the Latino community by sponsoring it in Tech Innovation and Social Media 2013 Annual Conference.
The event will last until September 21 at the Waldorf Astoria New York and will bring together the community, social media and technology leaders to honor influences making the biggest impact and also to explore new ideas and practices in social media.

“Toyota has spent the past year boosting our connection to the Hispanic community through social media, especially with our launch of @ToyotaLatino and new partnerships with Latino social media influencers like Jon Secada,” said Javier Moreno, manager of corporate communications at Toyota Motor North America. “These initiatives have allowed us to reach even deeper within the Hispanic community to demonstrate our core values, including our commitment to safety and the environment.”

Since 2004, Toyota has been the leading automaker among the US Hispanic community, drawing over 16 percent of the Latino buyers toward the brand.
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