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Toyota Expecting Sales Drops in Thailand

Toyota Building 1 photo
Photo: Toyota
Thai government’s stimulus measures to sell new cars are starting to wear off, leaving automakers - Toyota included - to sort out their sales alone.
Despite the record 22.1 percent on-year increase in the first half of 2013, Toyota Motor Thailand expects a 9.5% drop for the following six months. The company’s president Kyoichi Tanada said that the sales boom between January to April was influenced by the government’s first car rebate program.

The program enabled first-time car buyers in Thailand to shave 100,000 Thai baht ($3,300) on their purchase, resulting in a phenomenal on-year growth of about 80 percent in 2012, effect that felt even in the first half of this year.

Thai Automotive Industry Club believes that the auto industry will return to pre-2011 flood crisis levels, selling an average of 80,000-90,000 units per month.

Full story at The Wall Street Journal
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