International Speedway Corporation (NASDAQ Global Select Market) just announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) US that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million Daytona Rising redevelopment project.
“When we started drafting the designs of DAYTONA Rising, we envisioned partnering with equally forward-thinking organizations like Toyota to bring forth the very best experience for our fans and guests,” said ISC Chief Executive Officer Lesa France Kennedy. “Toyota has been a great partner for many years and we will continue to work together to enhance the fan experience at many of our facilities across the country.”
Toyota will also have a presence in the new “World Center of Racing” zone, the central neighborhood overlooking Daytona’s famed start/finish line inside the new facility as you can see in the video and photos bellow. Check the press release for additional info.
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