Tata Motors Seeks Indonesian Expansion

Tata Motors, the Indian manufacturer who's building the so-called world's cheapest vehicle, is now aiming to launch its cars in Indonesia. The company is already running a feasibility study to find out whether it is worthwhile to bring its models in the country, a company official was quoted as saying by Reuters.

"We have a whole spectrum of products. We'll see what the market requires. We plan to look at this market very seriously," said Amarjit Singh Puri, senior general manager for government affairs and collaborations, at Tata Motors. "We need to identify which segment we should bring in and what products we should bring in. We've just started the feasibility study. It could take between three to six months."

Wondering what would be the reason to bring cars into a country with an auto market as Indonesia's? Well, it appears that Indonesia's economy is still stable, so launching a cheap car that would comply with buyers' demands would pretty much make sense.

Dilip Chenoy, director general of the Society of Indian Automobile Manufacturers, revealed that Tata Motors is not the only Indian manufacturer who's targeting to launch cars in Indonesia. "Indonesia's economy is still positive. And it's a growing market," said Chenoy.

Separately, Tata Motors is also planning to sell the Nano in South America with the help of Fiat, the Italian manufacturer it is already collaborating with. "We have various projects, to take the Nano to Latin America together, to share platforms for new cars, we also have projects for Iveco and also for us to sell Ferrari and Maserati," Ratan Tata, chairman of Tata Motors and director of Fiat, told La Stampa.